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Direct Line

Somehow, ironic t-shirt companies get me every time with their pizza-themed designs. Much like the previously-noted Pizza is the Best shirt, the Direct Line t-shirt design from Glennz Tees (pictured above) exploits my love of pizza enough to distract me from all the other pop-culture dependent stuff on their site.

Gotham City Pizzeria


Comics2Film reports that Domino’s is running some “viral” promos for the new Batman film. There’s a website for a Gotham City Pizzeria, which mentions a mysterious “Special Promotion: June 16″.

The idea of marketing that attempts to hook people by not giving them any information always seemed cheesy to me for the most part. I guess it works though, because I’m posting this here, aren’t I?

It also looks like they’ve made some special all-black pizza boxes:

Batman pizza box 1

Batman pizza box 2

Batman pizza box 3

Superhero pizza

I went to see the new Iron Man movie last night. It was about what I expected; nothing special, but a good movie to see in the theatres (lots of explosions, etc). Anyway, there was one scene where Tony Stark (Robert Downey Jr) predicts that his business partner Obadiah Stane (Jeff Bridges) is about to break some bad news because he brings a pizza to his home in Malibu all the way from New York.

The pizza box has a big “Ray’s” logo on it, but I wasn’t sitting close enough to see which Ray’s it was from. Given the fact that there are at least 30 places in Manhattan that use “Ray’s” in their name (Famous Original Rays, World Famous Ray’s, etc), I wouldn’t even be surprised if the pizza box was fake and meant to represent New York pizza in general.

If anyone else goes to see Iron Man, let me know if you can read the details on the box.

I’m hoping this is the beginning of a string of pizza related script devices in movie-izations of the Marvel superhero comic books… Peter Parker uses his spider powers to deliver pizza in Spiderman 2, and Famous Joe’s Pizza mentions its cameo on some of their signage.

Famous Joe's Pizza