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design

Gastrotypographicalassemblage Pizza replica

In the 1960s, CBS creative director Lou Dorfsman designed the monumental Gastrotypographicalassemblage, a 35 ft × 8.5 ft wall installation completed in 1966 for the cafeteria of the CBS Building on 52nd Street in Manhattan. The installation celebrates the culinary arts, spelling out food-related words in hand-milled wood typography and lettering. It was removed from CBS in the 1990s but recently was restored and reinstalled at the Culinary Institute of America in Hyde Park, New York. Not surprisingly, the installation features a wonderfully lettered “Pizza” section.

Lou Dorfsman and his Gastrotypographicalassemblage

Earlier this year I commissioned Nick Fasciano to make a replica of the pizza section of the installation with its own casing. Nick is a designer and fabricator who worked on the original installation, rescued it from the trash when it was being removed from CBS, and was instrumental in its restoration and relocation. His replica was made using the same fabrication methods that were used for the original wall.

Nick finished the replica recently and I could not have asked for a better item to unwrap for the holidays.

Gastrotypographicalassemblage Pizza

Pizza Rules! gets revamped

The old and new designs of Pizza Rules! shown side by side.

I launched Pizza Rules! more than 2 years ago with what I was planning to be short-term design and technology solutions. After not too long, the blogging system I built the site on (MovableType) started to break and become tedious, especially because it was being hosted on a less-than-ideal server. If that weren’t bad enough, the commenting system was a pain to deal with and discouraged any easy dialogue. As such, my posts became less frequent and carelessly composed. As is the case with many personal labor-of-love projects (i.e. non-paying), the site took a back seat to other issues in my life.

Now, partially inspired by this year’s Pizza Month challenge, it brings me great pleasure to announce that I’ve totally revamped the site with a new blogging system (WordPress), a better hosting service, and a newly updated design! The site now offers new functionality which I never got around to implementing in the first version, and should be generally easier to browse.

Internet pizza dorks may get a familiar tingle from the new red and white checkered background here on Pizza Rules! … it serves as a nod to an old design for Slice – “America’s favorite pizza weblog” (I would argue the world’s favorite) – which has since been rebranded, sans-checkers. With kind encouragement from Slice‘s frontman, Adam Kuban, I’ve carried on the tablecloth theme here with my own cruder, brighter, and more literal take on the concept.

As with any relaunch, there are bound to be a few bugs kicking around, and I’ll likely continue to tweak design elements on a continuing basis. If you see anything that seems broken, please drop me a note in the comments or at nick@nicksherman.com. Also feel free to let me know about any site features you’d like to see added in the future, or design tweaks you think might improve the experience.

Here’s to another 2 years!

The NY Mets are the new ’Noids

The Mets’ new mark to celebrate their upcoming first season at Citi Field is making the team look a bit more like Domino’s Pizza delivery drivers

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