Gastrotypographicalassemblage Pizza replica

In the 1960s, CBS creative director Lou Dorfsman designed the monumental Gastrotypographicalassemblage, a 35 ft × 8.5 ft wall installation completed in 1966 for the cafeteria of the CBS Building on 52nd Street in Manhattan. The installation celebrates the culinary arts, spelling out food-related words in hand-milled wood typography and lettering. It was removed from CBS in the 1990s but recently was restored and reinstalled at the Culinary Institute of America in Hyde Park, New York. Not surprisingly, the installation features a wonderfully lettered “Pizza” section.

Lou Dorfsman and his Gastrotypographicalassemblage

Earlier this year I commissioned Nick Fasciano to make a replica of the pizza section of the installation with its own casing. Nick is a designer and fabricator who worked on the original installation, rescued it from the trash when it was being removed from CBS, and was instrumental in its restoration and relocation. His replica was made using the same fabrication methods that were used for the original wall.

Nick finished the replica recently and I could not have asked for a better item to unwrap for the holidays.

Gastrotypographicalassemblage Pizza

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